ILA Best Practices

Holiday Opportunities, Take Advantage of Good Cheer!

Posted on: December 11, 2013

The Carol Stream Public Library took advantage of the buzz of the holiday season this year.  Our Marketing Committee, comprised of two staff members from each department, planned a Holiday Open House for the community.  The first step was to see if there was anything else going on in town on the day selected.  Once it was determined that no other group was doing anything that day (Park District, Village, etc.) the planning for the Dec. 8th, first ever, Library Holiday Open House began.  A variety of activities inside and outside of the Library were planned.  Staff member from every department participated and made the day a great success.  Activities included live reindeer, horse drawn sleigh rides, crafts, holiday movies, Victorian carolers, bell quartet, refreshments (provided and hosted by the Friends group), and of course Santa and his elves.  The Park District granted us permission to use the adjacent park for our sleigh rides and the Village provided us with an awesome Santa throne and barricades and cones for the sleigh ride route.  In addition, both government entities provided publicity on their electronic signs located throughout the community.  The Village posted info in their electronic newsletter and on their Facebook page.  Village Trustees also posted the event on their personal Facebook pages.The Open House was an opportunity to appeal to our non-users and lapsed users.  Using the grocery store trick of putting the milk in the back of the store, our refreshments were in the back of the Library.  Attendees needed to walk through the library to get their treats.  Staff put up displays of Library materials throughout the Library using props and lights to showcase and highlight our materials and services.  Over 1100 people attended the event which ran for three hours.  The Mayor and many local Trustees from the Village, Park District and more were in attendance.  Patrons posted their pictures on their Facebook pages with Santa at the Library within hours of the event. The goodwill we created in the community cannot be measured.   We were able to take advantage of the good cheer of the holiday season and create a community gathering place.  Please visit our Facebook page to few the photos https://www.facebook.com/pages/Carol-Stream-Public-Library/274299845202.

Susan Westgate, Carol Stream Public Library

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